Quick Tip: paragraph transitions

by Heath Sledge

Transitions come at the beginning of the transitioned-to paragraph, not at the end of the transitioned-away-from paragraph.

The end of a paragraph is a spot for a button--like a punchline. It wraps up all the great info you gave in that paragraph into a tidy little sentence and puts a little rhetorical bow on it.

(If you want the long version, you can read more here.)